smartclip recruits digital expert Henrik Rasmussen after substantial growth in 2017
With extended programmatic focus the video advertising company and subsidiary of RTL Group projects to expand further in Denmark
Stockholm / Copenhagen, 15 December, 2017 – smartclip, the leading video advertising technology company, announces the addition of Henrik Rasmussen to its Danish dependancy. The new hire follows a period of strong growth and his addition to the team further reinforces the company’s Nordic footprint.
Kasper Gransee Jensen, Head of Sales, has been leading the Danish market since 2015 and the growth of business now makes the addition of new staff necessary. smartclip will start recruiting locally as well as receiving an even stronger focus from the Nordic head office in Stockholm.
“Our growth in Denmark is close to 100% in 2017 and it is perfect timing for us to staff up now in order to continue the positive trend – especially on our programmatic video platform”, said Mattias Spetz, Managing Director for smartclip Northern Europe. “Kasper Gransee Jensen has done an amazing job setting up the DK office and creating attention towards our video products in the market so he will take over more senior responsibilities from next year on while we aim to recruit the right specialists”, Mattias Spetz continued.
Henrik Rasmussen will be smartclip’s new Programmatic Sales Manager and his main responsibilities will be to nurse and grow the business on smartclip’s own SSP, SmartX Platform and make sure that clients as well as agencies are familiar with all opportunities smartclip offers.
“Digital- and programmatic video will only become more attractive in the years to come and now we have a solid position in the market with an opportunity to grow even further. I have known Henrik for a long time and I am thrilled to be working with him again. He has strong digital knowledge and especially from his time with Widespace he has gained an impressive expertise within the programmatic field. I am sure all our partners in Denmark will give him a warm welcome”, Kasper Gransee Jensen explained.
Henrik will take office on December 18th 2017 already, in order to be ready to meet the market and work alongside with Kasper from January 1st.