smartclip is Europe's leading ad network and our global footprint continues to grow everyday. We are committed to offering a premium video network where brands and advertisers can maximize the return on their video advertising.
These are the latest press releases from our offices in Germany, the UK, Benelux, France, Spain the Nordic Countries and Russia.
Xbox 360 welcomes MUZU.TV to Xbox LIVE, launching more music videos across Europe
London, 17 January 2011 - On the 13th December Xbox LIVE joined forces with MUZU.TV to bring MUZU’s 80,000-strong portfolio of music videos to Xbox 360 console owners across Europe. In the first 36 hours of release, Xbox LIVE members in the UK and Europe viewed over 1.5 million music videos on the MUZU.TV app.
As part of the all-new Xbox 360 experience, MUZU.TV App users on Xbox LIVE can select any music videos from MUZU.TV’s 80,000 portfolio, simply by using a wave of their hand or the sound of their voice thanks to Xbox’s unique combination of Kinect for Xbox 360 and Bing Search. You say it, Xbox finds it. It’s that easy. Accordingly, the new MUZU.TV app gives users the ability to play all of their favourite music videos from the world’s biggest artists, classic live performances, music from every decade and up-and-coming bands.
The MUZU.TV App will be supported by the much celebrated UK singer/songwriter Ed Sheeran, and people enjoying MUZU.TV on Xbox LIVE will be able to access special tracks and content from Ed.
smartclip, the European leader for video advertising, will monetise MUZU.TV on Xbox, in addition to the already existing online MUZU.TV it offers in all European markets, and open up this new platform to top tier advertisers to reach their target groups. smartclip specialises in all video ad formats and operates in the new digital advertising distribution frontier across all internet connected devices, from smartphones, tablets PCs and gaming consoles, to the latest generation of connected TVs.
With the world’s largest legal catalogue of music videos, MUZU.TV is already transforming the living room experience with its music apps on both Samsung Smart TVs and Sony Home Entertainment Products. Ciaran Bollard, CEO and co-founder of MUZU.TV said: “Xbox LIVE is one of the world’s leading technology brands. By combining MUZU.TV’s leading music catalogue and the Kinect for Xbox 360-enabled ability to control content using your voice or with a wave of your hand, this adds a huge extra dimension to the experience of watching music videos.”
“MUZU is already a strong and reliable partner in our network and we are looking forward to solidifying the cooperation on yet another level” explains Shirlene Candrapal, Vice President Connected TV at smartclip. ”The high volume of traffic for MUZU.TV shows that premium content is something consumers ask for across Europe and which they access via all devices, the Xbox being one of the living room favourites, especially within a younger target group. The integration of MUZU.TV on Xbox LIVE is a logical next step and provides another very engaging touch point for marketers to meet their audiences.”
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For more information, please contact:
Emma Inston, Marketing Director, MUZU
emma.inston@muzu.tv or +44 (0)7415 102622
smartclip AG
Kathrin Müller, Public Relations Director
kathrin.mueller@smartclip.com or +49 (0)40 6887 687 117
About MUZU.TV
MUZU.TV is a dedicated music video sharing website that is free to use since it is supported by premium advertising.
Co-founded by Ciaran Bollard (CEO), MUZU.TV launched in Ireland and the United Kingdom on 16 July 2008 and opened offices in London in 2010. Following the success in the UK and Ireland MUZU.TV has recently extended its reach across all the major European markets including Germany, France, Spain, Italy, Nordics and Benelux.
MUZU.TV was the first dedicated site for music related videos in the world. It has the world's largest official catalogue of music videos (80,000), which includes content from all four major record labels as well as from thousands of independent labels.
The site also features live performances, interviews, backstage footage, classic footage from archives and music news, and is a multi-platform proposition in every major European territory where in addition to announcing its partnership with Samsung Internet-enabled TV’s and Sony Home Entertainment Products, has further partnered with Xbox and Xbox Live with more coming very soon.
MUZU.TV hosts music videos on over 100 partner websites including Metacafe, NME, Express Group (Daily Star, Express, OK), 4Music, HMV, Kilimanjaro (RockNess, Sonisphere, Wakestock) and Mama Group (Mean Fiddler, High Voltage Festival, Great Escape Festival).
Original copyright holders retain their ownership of any videos that are uploaded to the site of external (partner) sites, and artists are granted 50 per cent of all advertising revenue.
http://www.facebook.com/muzutv
About smartclip:
smartclip is Europe’s leading video ad network, delivering video ads across a variety of platforms and devices with utmost media efficiency. The company works with publishers, media agencies and advertisers, enabling all parties benefit from the placement of online video ads. smartclip helps media agencies and advertisers roll-out their campaigns on a number of different devices (tablet PCs, Connected TV sets, gaming consoles, desk- or laptops and smartphones) and allows publishers to benefit from proprietary and innovative technology solutions.
smartclip is headquartered in Hamburg, Germany and is a wholly owned group of Adconion Media Group which has 27 offices serving 18 countries around the world.
Twitter: @smartclipAG
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