MOBILE - The Small Screen Goes Big for Online Video
The trend towards the use of the mobile Internet and video content continues unabated; powerful smartphones and improved transmission standards are playing a major role in this development. Separate from the TV set and stationary desktop computers, the mobile segment encompasses all devices from smartphone to tablet.
With fast transmission speeds (4G - LTE), the use of video content in this segment is increasing constantly. Furthermore, mobile devices are used throughout the day, enabling advertisers to reach a young, active, open audience. The most popular applications in this segment include games and music (videos). Both are outstanding environments for in-stream formats that encourage interaction.