VICE Media signs deal with smartclip to provide all-in-one premium video package for media owners and publishers
STOCKHOLM/HAMBURG, July 3rd, 2015 – VICE Media, the world’s premier original online video destination and the leading youth media company, has today announced a strategic partnership with smartclip, the advertising technology platform specialized in Addressable TV and owner of the Programmatic Multiscreen Video SSP “SmartX Platform”.
VICE recently launched its own VICE media player, which gives media owners and publishers easy access to premium content. VICE and smartclip will join forces to make sure that every view counts, seamlessly integrating the SmartX Platform, smartclip’s fast-growing programmatic video platform that enables monetization across multiple platforms and formats. The strategic partnership will offer media owners and publishers a strong, unique premium package for online video with a very low usage threshold.
“Online Video is growing faster than ever and all the numbers point to the same fact: publishers need to come to grips with online video. Through our work with numerous publishers around the globe, we know all about the real challenges and obstacles that media companies face in cracking the code to earning good revenue on online video. Because it is very costly to produce, store and stream video content, and the challenge lies in monetizing the often limited volumes with costly technology across multiple devices,” said Jonas Rundgren, Business Development & Global Media Director at smartclip Northern Europe.
Rundgren continued, “Together with VICE, smartclip can make it easier for publishers and media owners to access and monetize premium video content across multiple devices, all in a single package. With an eye on the broader perspective, we also aim to supply the online video industry with a much-needed injection of premium video content in general.”
The VICE video player, enhanced with smartclip monetization, will be rolled out to media owners and publishers across Europe from June 2015.
As a leading video advertising technology company, smartclip offers a true multi-screen advertising experience across all digital devices with our proprietary programmatic system, the SmartX Platform. We provide yield-optimiszd content monetization for connected TVs, smart TVs, linear TV, mobile devices and over the web. smartclip pioneers the future of TV brand advertising delivery and creates innovative solutions for interactive brand experience by optimizing media efficiency, reach and audience targeting. The company maintains its corporate headquarters in Hamburg, with an extensive network of offices throughout Europe and Latin America. For more information, visit www.smartclip.com or follow us on Twitter and LinkedIn.