Addressable TV Advertising

White Paper

Addressable TV Advertising Whitepaper Image

The State of Addressable TV Advertising Across Europe

A thorough analysis of the state of Addressable TV (ATV) advertising across Europe, with emphasis on the opportunities that smartclip’s ATV solutions provide to European broadcasters. We bundle our findings with insights captured from interviews with senior industry executives — including members of RTL Group, Atresmedia, M6 Publicité, Discovery Inc, RTL AdConnect, and Ad Alliance — who provide details on ATV trends and opportunities, hurdles, and future projections for TV markets across Europe.

What's in the white paper?

  • ATV Advertising Unpacked
  • ATV Solutions for European Broadcasters
  • State of ATV advertising across Europe
  • Insights from interviews with industry experts