smartclip appoints new Account Director
The technology and marketing platform for addressable TV advertising has bolstered its team in the UK with the appointment of Kourosh Ayrom
Hamburg / London, 28 May 2015 - smartclip, a technology and marketing platform for addressable TV advertising, today announces the appointment of Kourosh Ayrom as National Account Director, further strengthening smartclip’s team in the UK. Ayrom joins smartclip with 5 years consultancy experience working on digital sectors, having previously worked for DataXu and Adconion Media Group. Ayrom has experience of dealing with agencies and clients on both a local and international level.
In his new position, Kourosh Ayrom will be developing smartclip’s team structure to ensure that customer needs are met, and that the company continues to expand video distribution on connected TVs in the UK, confirming smartclip’s European market leadership in this segment. smartclip has entered a number of long-term alliances with major TV manufacturers, namely; LG, Philips, Samsung and Toshiba. In addition, advertisers and agencies can access addressable TV inventory programmatically through smartclip’s proprietary private video exchange, the SmartX Platform. The programmatic access makes it possible to book advertising formats dynamically and in real-time on both Smart TV platforms and via addressable TV.
The new appointment reflects smartclip’s commitment to meeting the specific requirements of agencies and clients across the UK market. Thorsten Schütte-Gravelaar, Managing Director and Partner of the European Management Team at smartclip comments: “We are very pleased to welcome Kourosh to the smartclip team. He has a wealth of customer and market experience gained from his previous roles within the industry, and especially with his broad depth of knowledge in Smart TV monetisation and Programmatic Advertising, he will play an instrumental role in helping us to expand the UK business. Kourosh will be key in supporting our drive to offer our holistic approach of delivering digital, ad-server based video advertising across all screens, independent of the technology used to supply the content.”
As a leading video advertising technology company, smartclip offers a true multi-screen advertising experience across all digital devices with our proprietary programmatic system, the SmartX Platform. We provide yield-optimised content monetisation for connected TVs, smart TVs, linear TV, mobile devices and over the web. smartclip pioneers the future of TV brand advertising delivery and creates innovative solutions for interactive brand experience by optimising media efficiency, reach and audience targeting. The company maintains its corporate headquarters in Hamburg, with an extensive network of offices throughout Europe and Latin America. For more information, visit www.smartclip.de or follow us on Twitter and LinkedIn.