Thomas Servatius joins smartclip as new CTO to accelerate development of Programmatic Addressable TV Platform
30. June 2015, Hamburg - smartclip, the advertising technology platform specialised in Addressable TV and owner of the Programmatic Multiscreen Video SSP “SmartX”, has appointed Thomas Servatius as Chief Technology Officer.
Thomas Servatius joins smartclip from IPONWEB, where he was Head of Client Services, responsible for the growth and management of more than 50 different customized media trading platform clients globally. Previously he was COO at Falk Technologies, where he was a key figure in designing and developing more than 30 ad technology platforms for start-ups through to major media companies.
"Thomas Servatius is a proven product and technology leader in the programmatic ad tech space, who has a great understanding of the trends shaping the future of media and technology. He will be a tremendous addition to spearheading the company's innovations and product enhancements, as technology continues to transform the video advertising market,” says Jean-Pierre Fumagalli, CEO of smartclip. "In his role, he will head up and further build out the technology department and continue to develop advanced video ad tech products and solutions to help advertisers and publishers optimize brand performance.”
"smartclip has been a pioneer in digital video advertising ever since its foundation and is now continuing its tremendous success story in the addressable TV segment. I am really excited to be a part of the next stage of the evolution of digital media to a programmatic world, with a company which has continuously proven its capability to drive market shifts”, adds Thomas Servatius.
Thomas Servatius succeeds Ricky McClellen, who has successfully build up the smartclip ad tech stack over the past 4 years and will continue to act as a consultant and advisor to the company.
As a leading video advertising technology company, smartclip offers a true multi-screen advertising experience across all digital devices with our proprietary programmatic system, the SmartX Platform. We provide yield-optimised content monetisation for connected TVs, smart TVs, linear TV, mobile devices and over the web. smartclip pioneers the future of TV brand advertising delivery and creates innovative solutions for interactive brand experience by optimising media efficiency, reach and audience targeting. The company maintains its corporate headquarters in Hamburg, with an extensive network of offices throughout Europe and Latin America. For more information, visit www.smartclip.com or follow us on Twitter and LinkedIn.