Video content is a  growth driver in the online advertising market and video  is now used widely across the Internet. Laptops and PCs  are only one option in a long series of Internet-capable devices. Today, the user decides what, when and how they want to watch– or switch to - different digital media content.  As a result, linear TV faces competition not only from the ‘second-screening’, but also – and especially – through Internet-enabled television sets. This fragmentation poses new challenges for media planning. With its multiscreen strategy, smartclip offers advertisers the right solution: we reach the target audience wherever they are watching video, on any device and at any time. All video campaigns are delivered for specific target groups on Internet-capable devices in the highest possible resolution – up to HD quality – in real time.

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ATRESMEDIA and smartclip to deepen strategic partnership

Agreement sees further development of Addressable TV advertising within live linear broadcast through HbbTV in Spain

Hamburg/Madrid, 28 May 2020 – ATRESMEDIA and smartclip, its current exclusive...

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