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VidZone™ extends its partnership with smartclip to include programmatic addressable video ad monetization for its mobile, tablet and smart TV applications.


Hamburg, 17. March 2015 – smartclip, the leading technology and marketing platform for digital video advertising, is monetising VidZone’s music video service on connected devices, where users can watch, at no cost, the latest and most popular music videos from major record labels and thousands of indies, via its Sony PlayStation app and recently launched mobile, tablet and smart TV apps.

Launched initially on PlayStation® 3 in 2009, VidZone™ quickly expanded from 7 countries to 19, including the US. In 2013, VidZone™ extended its Sony licence to PlayStation®4 and in 2014 furthered its growth with the launch on mobile, tablet and smart TV, initially on Samsung devices. smartclip has continued to deliver digital video ad campaigns on VidZone™ throughout this period and monetises Germany, Austria, Switzerland, Italy, Spain, the Netherlands and the Nordic countries including Sweden, Denmark, Norway and Finland; using smartclip’s programmatic SmartX Platform across all devices is the next big step forward in VidZone’s digital strategy.

NN, Managing Director at smartclip, commented: “We are excited to accompany VidZone™ on their growth strategy which will attract an even wider audience. We will add value with our technology and monetization track record and secure premium advertisers on all of VidZone’s destinations by offering even more attractive packages. This partnership continues to expand our long-term relationship with the music streaming service and tap into the huge consumer appetite for mobile devices.”

NN, Managing Director at smartclip added: "As this is the first occasion where VidZone’s service is available on multiple devices, other than gaming consoles, we can strengthen our proprietary private video exchange, the SmartX Platform, to address target audiences even more efficiently across all screens. We are able to deliver advertising formats dynamically and in real-time across all screens including PlayStation consoles too.“

Ben Mison, Commercial Director of VidZone stated: “We are excited to be furthering our partnership with smartclip. Integrating the SmartX Platform offers excellent programmatic advertising opportunities for advertisers, especially now VidZone™ is available on mobile, tablet and smart TV. Our content is watched by a very targeted audience which is becoming harder to reach within classic TV advertising and smartclip has proved over our 5 year relationship to be one of the strongest partners to serve relevant advertising to our audience.”


About smartclip

As a leading video advertising technology company, smartclip offers a true multi-screen advertising experience across all digital devices with our proprietary programmatic system, the SmartX Platform. We provide yield-optimised content monetisation for connected TVs, smart TVs, linear TV, mobile devices and over the web. smartclip pioneers the future of TV brand advertising delivery and creates innovative solutions for interactive brand experience by optimising media efficiency, reach and audience targeting.  The company maintains its corporate headquarters in Hamburg, with an extensive network of offices throughout Europe and Latin America. For more information, visit or follow us on Twitter and LinkedIn.

About VidZone

With major music labels on board as well as thousands of independents, you can count on getting the latest music videos from the biggest names – including regular exclusives, world premieres and live concerts, all on-demand and straight to your mobile, tablet and TV. VidZone has over 85,000 live across 19 territories including Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and the UK. VidZone is available to download, for free, from the PlayStation®Store, Samsung Galaxy Apps and Google Play. For more information , visit

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3, PS4 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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