smartclip appoints ESPN’s Amy China

China takes up role of Agency Group Head at Europe’s leading digital video advertising network

London, 27 January 2011 - Europe’s leading digital video advertising network smartclip, today announces the appointment of Amy China as Agency Group Head. The appointment of China quickly follows the recent appointment of Stephan Cavalar as CFO, and highlights the rapid expansion of smartclip which is expanding as the digital video advertising grows.

Amy has a wealth of experience in advertising sales and joins smartclip from ESPN EMEA where she was a sales executive. In this role she was responsible for business development across a wide variety of different platforms including broadcast, digital, VOD and mobile. Prior to this Amy also held sales positions at BSkyB and the Balfour International Group. She has extensive knowledge of the sport, entertainment and FMCG sectors, amongst others.

Sam Kayum, smartclip’s UK MD, comments: “Amy’s excellent contacts coupled with her profound knowledge of the industry will be crucial when forging new relationships for smartclip. Her appointment supports our objective to offer the most sophisticated and innovative and digital video advertising network and we are delighted to welcome her to the team.”



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Claire Lorimer / Annie Woodhead
+44 20 7608 4667


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