smartclip markets international feature films on connected devices
smartclip markets exclusive content from Hollywood Blockbusters on several platforms such as hybrid TV and set-top boxes via DIVA AG
Hamburg / Zurich, London, 25th October 2010 – smartclip today announces it is partnering with the international platform DIVA AG to place video adverts for feature films and TV series. The video content provider has exclusive film rights and works with over 200 international licensing companies.
DIVA AG operates video on demand solutions for connected devices and also offers a selection of films on various ad-funded internet platforms such as Dailymotion, My Video and You Tube. Through this partnership, smartclip is strengthening its strategic position as a multi-screen marketer. With the benefit of smartclip's experience, agencies and advertisers can reach their desired target groups with online video campaigns within high-quality movies on new devices such as multimedia tablet PCs, Internet-enabled TV sets (including Samsung, Philips, Loewe and LG), game consoles, PCs and smartphones.
Kai Henniges, CEO of Diva AG comments: "With the most extensive and high quality range of 1,000 feature films from more than 200 partnerships, DIVA speaks to a premium target group and supports the merging of internet technology and television. smartclip supports our marketing of video advertising primarily through its special expertise in the area of connected devices. We will start in Germany and then move step by step throughout Europe."
Jean-Pierre Fumagalli, CEO of smartclip, adds: "DIVA AG has content that other platforms can only wish for – particularly in the area of long form content. Every film lover will understand our enthusiasm – we're presenting first-class, marketable online video on all available devices.”
Founded in 2007, DIVA is a leading supplier of movies, TV series and short form contents, supplying video on demand platforms and connected devices globally. DIVA’s customers are over-the-top platforms, IPTV operators and device manufacturers in Asia, Europe, Middle East and the USA. The content focus is on award-winning films, true classics and genre content. Content management, normalisation, secure delivery and reporting are handled by DIVA’s proprietary software platform. Privately held Diva AG is based in Zurich, Switzerland with offices in San José, Berlin, Paris and London.