MUZU.tv names smartclip as online video advertising partner
Partnership sees smartclip expand inventory to reach UK online musiclovers
Hamburg/Dublin, 16September2010;smartclip, Europe`s leading digital video advertising network, has signed a new publisher deal with online music video siteMuzu. The deal will see smartclip work with Muzu as their preferred advertising partner, to create interactive video ads for targeted audiences.
Muzuis a vibrant online music video community that allows users to view, create, publish and share videos from their favourite artists. Artists can also publish their music videos on the Muzuplatform and receive revenue for each of the videos viewed on the site. In addition to the reach onMuzu.tv, brands can target audiences across multiple sites and demographics where Muzu powers music video including AOL, Bebo, Habbo, NME, The Sun, The Telegraph, artist pages on Facebook and hundreds more.
Muzu has the largest legal music video catalogue in the UK through partnerships with all 4 major record labels, broadcasters, live production companies and thousands of independent labels.
Sam Kayum, UK MD of smartclip, comments, "The partnership with Muzuis a key step in continuing the accelerated growth we have been experiencing in the last two-three months - both in terms of Publisher wins and advertising campaigns. It will help us to build on our ability to offer cutting-edge online video advertising opportunities for existing clients such Last.fmand VidZone,the interactive music service for PS3s and PSPs. We are looking forward to working with Muzu to continue to unlock the true potential of online video advertising.”
Ciaran Bollard, CEO of Muzu, adds, “We have created the largest music video library online and thanks to this new alliance with smartclip,advertisers will be able to take advantageof our content, at the same time ensuringads played to viewers are not only relevant but also engaging. We are impressed with the strong reputation that smartclip has developed with the agency community coupled with their innovative technical capabilities. We look forward to working with smartclip as Muzu expands and grows in the U.K. and mainland European territories."
UK Press Release only
smartclip, www.smartclip.com, is Europe’s leading provider bundling premium video content in the online advertising market, presenting the content on premiun online platforms. This allows smartclip to achieve a coverage for its clients analog to TV advertisements. smartclip was founded March 2008 with its headquarter in Hamburg and has locations in Düsseldorf, Gütersloh, Munich, London, Madrid, Paris, Amsterdam and in New York.
Muzu allows music lovers to watch its complete catalogue of thousands of high-quality music videos for free. Visitors can register with Muzu and share their favourite videos with their friends by embedding their personal Muzu video playlists across their social networks. Registered users can also create their own music TV channel on Muzu made up of videos including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube. Visit http://www.muzu.tv
For further information:
Director Public Relations
Phone: +49 (0)40 6887 687 - 17
Claire Lorimer / Annie Woodhead
+44 207 608 4667