CineSport, Leading comScore-Ranked Sports Programmer, Joins All-Star Roster as Smartclip’s Latest Publisher Partnership

CineSport Also Launches New Entertainment Video Program Called CineStars with smartclip


NEW YORK, July 7, 2010 – CineSport (www.cinesport.com), comScore Video Metrix’s top ranked publisher of online sports content with nearly 14 million unique viewers and developer of the brand new CineStars network, is the latest publisher to partner with Smartclip LLC (www.smartclip.com).

 CineSport content is syndicated to more than 70 media websites including 30 newspaper sites.  The company has distribution partners in 16 of the nation’s top 25 DMAs and is present in seven of the top 10 DMAs including New York, Chicago, Boston and Los Angeles.

 In addition, CineSport has chosen Smartclip as its launch partner for its new entertainment and pop-culture program to be launched on several of its current affiliate partners.

 Other new Smartclip partners include Jetcast (http://jetcast.com/), a leading provider of monetization solutions for Internet radio and television broadcasters; Involved Media’s TopTVBytes (www.toptvbytes.com), one of the top TV clip aggregation sites on the web with more than 20 million unique views per month; and iClips (www.iclips.net), a  live streaming video site where fans of music and pop culture can watch live concerts with some of the world's biggest artists, gain access to most of the top music festivals, and watch archived concerts, content, and more.

 “The online digital video market is growing exponentially. In the past six months, we’ve secured more than 20 partnerships representing more than 50 million unique viewers on a duplicated basis,” said Smartclip CEO Matt Prohaska.  “As the result of our ad sales representation and unique ad units, we expect to be in the upper tier of the U.S. digital video ad space.”

 “By providing localized sports and entertainment video, CineSport has been able to help our affiliates make a crucial transition to providing highly engaging multimedia programming to their consumers,” said Michael Dresner, COO, CineSport. “Smartclip’s consultative and collaborative approach is a perfect match for us in effectively monetizing this significant increase in premium ad inventory.”

 In other news, Smartclip announced that it has commissioned comScore, the global leader in measuring the digital world and the preferred source of digital marketing intelligence, to measure its effectiveness in the market.  The comScore measurement started in June 2010 to be released in late July.

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