smartclip Boosts Sales and Operations Team in Response to Growth in Digital Video Advertising Market

Expands to New Offices

NEW YORK, June 29, 2010 – Rapidly expanding its presence in North America, Smartclip ( has hired Max Beeh as director of west coast sales, Sara Goold as director of sales planning, and Michael Leidenfrost as ad operations manager. 

In addition to the new hires, Smartclip has moved its New York City headquarters to larger offices on West 25th Street.  As part of the largest video advertising network in Europe, Smartclip has leveraged its parent company’s global reach to bring North American advertisers and publishers premium content and targeting capabilities.

 “Since opening our North American offices seven months ago, the response from publishers, advertisers and vendors alike has been incredible,” said Matt Prohaska, CEO, Smartclip. “In a very crowded landscape, our quickly growing team is managing many new opportunities that help us to gain solid traction in the market and differentiate us from the top online video ad networks.”

 With more than 12 years of professional experience in digital marketing sales, Mr. Beeh will be responsible for leading the Smartclip sales, account management and traffic teams on the west coast.  Most recently, Mr. Beeh was vice president of sales for Trusted Sports, a for-profit company that helps to motivate children to thrive in life through sports. His proven track record in advertising sales has positioned him as head of several sales teams including Jumpstart Automotive Media,, and  At, he grew sales revenue from less than $25,000 per quarter to more than $3 million in just two years. Mr. Beeh is a graduate of Oregon State University and currently resides in the Portland area.

 Ms. Goold, based out of the company’s New York offices, will be responsible for creating sales support material, aiding with proposal creation and overall sales strategy.  Most recently, Ms. Goold developed proposals for major advertisers as the director of sales planning for Broadband Enterprises (BBE).  Prior to BBE, Ms. Goold was with Initiative, a media, marketing and digital company based in New York, where she rose quickly through the ranks becoming a senior buyer and working with several Fortune 500 companies including American Standard, Dow Chemical, AOL, Nikon and Coors Brewing Company.  Ms. Goold received her bachelor’s degree in advertising management from the S.I. Newhouse School for Public Communications at Syracuse University.

 Mr. Leidenfrost joins Smartclip in New York from BBE, where he served as manager, traffic operations. In this position, he was directly responsible for leading a traffic team, scheduling and budgeting campaigns to meet clients’ expectations.  He began his career selling spot air time on NBC, CBS, ABC, FOX, CW and My9 at Petry Media Corporation.  He received his bachelor’s degree from Saint Peter’s College in Jersey City, New Jersey.

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