smartclip Launches New Multi-Screen Video Advertising Platform in Europe
Digital video advertising network unveils first campaign available on four screens; smartclip North America targets multi-screen platform rollout in late 2010
NEW YORK and HAMBURG, June 7, 2010 – A new multi-screen video advertising platform from Smartclip AG allows advertisers for the first time to use the same ad format on a number of devices, including PCs, smartphones, TVs and game consoles, to increase the reach and impact of campaigns.
“With our multi-screen platform, advertisers can create unique brand experiences for their customers by reaching them wherever they are, no matter the device they are using,” said Matt Prohaska Smartclip North America CEO. “Consumers are already operating in a multi-screen world. However, it has taken all of us in the digital video ecosystem, including publishers, platforms, advertisers and researchers, a bit longer to get in place to properly serve consumers‘ growing needs.”
OTTO, a leading direct marketer in Germany, is the first advertiser to leverage the new multi-screen video advertising platform from Smartclip. Otto has premiered a standardized format for video advertising on portable devices including PCs, iPhones, TVs from Samsung, Philips and Panasonic, and gaming consoles PlayStation 3 and PlayStation Portable.
“Many young people are now consuming video online, on smartphones, gaming consoles or TV, so it is essential that we engage with our target audience and address them online as that is where they are,” said Stefanie Gauger, director for brand and client communication at OTTO. “With this multi-screen campaign, we have once again demonstrated our innovative approach and are sure that this is just one of many milestones in tomorrow's brand communication.”
Smartclip and OTTO are working together to place video ads on Internet portals owned and operated by Axel Springer, one of Germany’s largest publishers. The sites include bild.de, tvdigital.de and sevenload.com, and compliment the Summer 2010 Fashion campaign on www.otto.de, to present the new summer line from the brand. The innovative multi-screen campaign was presented at the dmexco Night Talks in Munich entitled, "TV everywhere – multi-screen sales in action.”
Smartclip AG Chief Operating Officer Roland Schaber added, "In the age of personalization, our research shows users are more engaged with content they have selected themselves. This means that advertising is more readily accepted and helps to boost the overall effectiveness of the campaign. Our multi-screen offering is the key to unlocking this potential and we look forward to working with clients across Europe and the United States to enhance their online campaigns."
Smartclip North America’s goal is to launch the multi-screen platform with top publishers, platforms and advertisers in the U.S. before the end of the year.
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