smartclip Announces Acquisition of Moon Broadcasting

Two years since inception, the video advertising network expands European footprint to include Benelux


AMSTERDAM and HAMBURG, May 6, 2010 – Europe’s leading online video network, Smartclip, today announced the acquisition of Moon Broadcasting, the Dutch start-up specializing in online video advertising. The acquisition marks a new era for Smartclip, which is rapidly expanding its European footprint, with offices in Germany, France, Spain, the U.K., U.S. and now Benelux.

 Operating under the leadership of Annemiek de Geus-Verhagen, Smartclip Benelux will focus on delivering cost-effective, measurable and interactive online video advertising campaigns to the media, advertising and publishing industries.

 The newest addition to the Smartclip group will leverage existing connections with Smartclip’s shareholder Van den Ende & Deitmers to fuel growth and raise awareness of the potential of online video advertising.

 Jean-Pierre Fumagalli, CEO Smartclip AG comments, “Under the leadership of Annemiek de Geus Verhagen we predict great things for Smartclip Benelux and look forward to working with such an innovative, dynamic and entrepreneurial team. Smartclip Benelux will benefit from our international publisher-portfolio as well as our numerous pan-European campaigns.” He continues, “We’ll be focusing efforts on strengthening our market position across Europe by showcasing our numerous success stories in the region.”

 Annemiek de Geus-Verhagen, founder and CEO of Moon Broadcasting continues, “We are excited by the opportunities presented to us now we are part of the Smartclip group. Smartclip’s winning combination of cutting-edge technology, a strong European hold and deep industry expertise gives us an excellent edge over the competition. The video market is growing from strength to strength and by joining forces with Smartclip we believe we will be able to offer a compelling, cost-effective and measurable proposition to the advertising industry.”

 Martijn Hamann, partner at Smartclip’s shareholder Van den Ende & Deitmers adds, “The online video advertising marketing is set to boom in the Netherlands and the Smartclip acquisition will strengthen the company’s position in the region. The market for online video advertising is ripe for investment and is set to become one of the most important advertising sectors in 2010.”

Smartclip monetizes the video advertising inventory for more than 400 publishers across Europe and the U.S. and has run more than 1000 campaigns in the past two years. The Smartclip interactive network enables media planners and advertisers to repurpose professionally-shot videos created for their TV campaigns. Its’ intelligent network technology standardizes ad specifications to ensure compatibility with any embedded media player, creating a technology-agnostic approach.

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