Video is everywhere. People watch videos on smartphones, tablets, computer monitors and smart TVs. Their attention level is much higher compared to conventional TV programming. The viewer intentionally clicks the Play button – they have either searched for this specific content or it was recommended by friends or acquaintances. No matter what time of day or on which device, smartclip always reaches the targeted user – efficiently and through consolidation of all Internet-capable devices with a broad reach.
Television is no longer just the conventional TV program and with the rise of smartphones, TV sets are now becoming smart too. Whether directly as smart TVs, game consoles or set-top boxes, the desired content is delivered directly to the living room onto the biggest screen. Not only does the Internet integration of TV sets allow access to media libraries and on-demand streaming platforms, it also delivers a wide range of additional content directly to the largest screen in the household, including chat rooms, gaming, the latest news, searching on the Internet or simply surfing, managing and sharing personal pictures and videos and even fitness activities. Connected TV is used for more than just conventional, linear television; it becomes the central switchboard for digital entertainment.
For advertisers, these devices combine to offer the best of both worlds: the emotions of video content and the interactivity of the Internet.
It is becoming increasingly difficult for advertisers to reach target audiences through conventional TV ads. smartclip brings this fragmenting market together: brands, publishers, and all target audiences who use Internet-capable playback devices for their digital media consumption. With its proprietary technology solution, smartclip delivers a wide range of video formats from the premium publishers and content owners in its portfolio, including international, regional and local. The targeting and subsequent reporting of campaign success can be carried out with either smartclip's integrated engine or third-party solutions.
September 02, 2014, Berlin/Hamburg – At this year's IFA (Sep. 5-10 in Berlin), dmexco (Sep. 10-11 in Cologne), and IBC (Sep. 11-15 in Amsterdam), Fraunhofer FOKUS, an independent research body, and smartclip, the leading marketing platform for...