smartclip develops white-label HbbTV platforms and addressable TV advertising solutions and opens technology hub in Berlin
Addressable TV product unit is expanding with Berlin developer team
Hamburg, August 20th, 2015 – smartclip, the addressable TV advertising platform and owner of the "SmartX Platform”, a programmatic multiscreen video SSP, has opened offices in Berlin and will drive the further development of digital addressable TV from Germany's capital effective immediately. Björn Münchau – newly hired as Product Director, Addressable TV – and his four-person team of HbbTV specialists will expand and enhance the technology solutions that underpin smartclip's proprietary addressable TV platform. He reports directly to smartclip’s CTO Thomas Servatius.
Jean-Pierre Fumagalli, Co-founder and CEO at smartclip, explains: "A number of TV stations, already use our current addressable TV technology solution, which lets advertisers place their spots on linear TV in real time, through ad servers. Enhancement of the addressable TV technology is the next important step for us. A white-label portal that is custom-tailored to HbbTV technology will give TV stations a simple, cost-effective, customizable way to provide their TV viewers with additional services, such as catch up TV, on demand video and other offerings e.g. weather through the HbbTV technology with additional monetization possibilities."
smartclip's addressable TV solution, which makes it possible to distribute and analyze advertising formats in conventional, linear TV programs through ad server technologies, offers clear benefits. With ad server-based delivery, advertisers can identify relevant metrics such as net reach and frequency capping. As a result, instead of booking an entire commercial break based on gross-rating points, real-time adserver-delivered and targeted ads can be integrated in a linear TV program on the TV set, giving TV stations additional options for monetizing their viewers.
As a leading video advertising technology company, smartclip offers a true multi-screen advertising experience across all digital devices with our proprietary programmatic system, the SmartX Platform. We provide yield-optimized content monetization for connected TVs, smart TVs, linear TV, mobile devices and over the web. smartclip pioneers the future of TV brand advertising delivery and creates innovative solutions for interactive brand experience by optimizing media efficiency, reach and audience targeting. The company maintains its corporate headquarters in Hamburg, with an extensive network of offices throughout Europe and Latin America. For more information, visit www.smartclip.de or follow us on Twitter andLinkedIn.